From small community papers with circulations under 1000 copies to metropolitan giants, Australia's The Newspaper Works has just made booking space easier.
An online tool called the Newspaper Locator help agencies plan newspaper media campaigns around TV broadcast areas.
About 500 newspapers - most of them belonging to TNW's major group members - have been grouped to assist multi-platform campaign planning. Independent publishers whose newspapers are not listed have been invited to contact the group.
The Newspaper Locator - www.thenewspaperworks.com.au/newspaper-locator -provides searchable information for each masthead including its name, location, distribution postcode, publisher network, type (National, Metro, Regional, Community), frequency, paid or free, advertising contact details, emma readership data, and circulation. Titles can be selected and data downloaded in an Excel file format.
"Our research shows that accurately planning newspaper campaigns is something media agencies can find time-consuming, so we've created the Newspaper Locator to help solve that channel planning issue," says chief executive Mark Hollands.
The free online mapping tool will makes channel planning more efficient, and will be most useful for those who plan across regional and community newspapers and are unfamiliar with the areas or the titles available, he says.
The launch of the tool is being supported by trade marketing across print, online, PR, direct communications and social media.