Mather Economics - a pricing advisor conspicuous at local conferences - has moved further into the Big Data space with a packaged capture product.
The Atlanta, Georgia, based firm has launched a software-plus-hardware tool which consolidates offline and online user and advertising data in a single location. It says Listener addresses issues faced by publishers such as decreases in traditional print subscriptions along with declining advertising revenues.
"They are challenged with recouping that revenue via other channels and typically lack true visibility into the data and analytics needed to be successful," says president Matt Lindsay.
The product works in "near real time" to capture user data across a site and combine it with additional offline information about customers and prospects. Publishers gain a deeper understanding of the content that site visitors most value, along with the resulting advertising and audience revenue from each customer's interaction with the content.
From this they can segment behavioural patterns and make decisions on product bundling to increase print and digital subscription revenues, monetise online content and maximise advertising revenues.
Listener gathers, aggregates and analyses available data using a turnkey, hosted platform, providing a holistic view of data via the web. This data enables comprehensive analysis of how changes in subscription pricing, content placement and advertising rates will impact overall revenue and profitability.
Pictured: Matt Lindsay addresses a breakfast briefing at Digital Media Asia in Singapore