Newspapers in Asia, India, metro and regional Australia are among finalists in this year's INMA awards, announced last night.
Some 89 finalists have been named for their media sales and marketing initiatives from a field of 578 entries from 190 companies in 38 countries. Winners will be announced on May 12 in New York.
In Australia, the Sydney Daily Telegraph 'Fair go for the West' campaign is named in the public relations or community service category - in which Dainik Jagran in New Delhi and the Times of India are also honoured - and for the best use of an event to build a brand. News Corp Australia tabloids were recognised for their 'Sir David Attenborough collection initiative to encourage print readership or engagement. Traveller.com.au is a finalist in digital engagement for its 'Travel Bug'.
APN scored five finalist places - the Gympie Times was honoured for its print readership initiative, the Sunshine Coast Daily for use of social media, while the regional group's media dinosaur collector cards, free seeds promotions and bundles were also named.
Among southeast Asian finalists were Singapore Press Holdings (See the big picture), Landmark Magazine in Hong Kong (new print product), and the South China Morning Post (occupy Central coverage).
Dainik Jagran's role as catalyst in transforming democracy is also recognised among ideas to encourage print readership or engagement.
Other Indian winners included the Times of India (public relations or community service, and best marketing solution for an advertising client) and Hindustan Times "One India' (best idea or innovation to create new profit centres).
INMA executive director Earl Wilkinson says the awards represent a snapshot of the creativity, passion, and soul of the news media industry: "Finalists have demonstrated a world-class ability to communicate their value proposition in fast-changing times."
INMA Awards 2015 finalists:
(Group 1 are regional/local publications under 300,000 print circulation or with an online audience of under 3 million unique visitors per month; Group 2 are regional/local publications over 300,000 print circulation or with an online audience of more than 3 million unique visitors per month and national/international publications of all sizes). Links connect with the campaign on the INMA website.
Category 1: Best Brand Awareness Campaign Across Platforms
Group 1
Correio, Salvador, Brazil, "Correio24horas Campaign"
Gazeta do Povo, Curitiba, Brazil, "Political Citizenship"
Ottawa Citizen, Canada, "Ottawa Citizen Trending Since 1845 Campaign"
Group 2
Montreal Gazette and Calgary Herald, Canada, "Montreal Gazette Calgary Herald Reimagined Launch Campaign"
De Morgen, Brussels, Belgium, "A Renewed De Morgen: This Country Needs More Salmon"
VG, Oslo, Norway, "The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen"
Category 2: Best Public Relations or Community Service Campaign
Group 1
The Daily Telegraph, Sydney, Australia, "Fair Go For the West Campaign"
Gazeta do Povo, Curitiba, Brazil, "Read and Think Gazeta do Povo"
Gazeta do Povo, Curitiba, Brazil, "Political Citizenship"
Group 2
Dainik Jagran, New Delhi, India, "Can a Newspaper Save the City of Brass from Motherboards?"
Radikal, Istanbul, Turkey, "Radikal #4Hours"
The Times of India, New Delhi, India, "Rise Up"
Category 3: Best Use of an Event to Build News Brand
Group 1
The Daily Telegraph, Sydney, Australia, "Fair Go For The West Campaign"
Metroland Media Group, Hamilton, Canada, "Ontario Entrepreneur Week (OEW) 2014"
Zero Hora, Porto Alegre, Brazil, "Estação ZH"
Group 2
Aftenposten, Oslo, Norway, "Urban Development Case"
Gazeta Wyborcza, Warsaw, Poland, "Polish Your English"
Singapore Press Holdings, Singapore, "See The Big Picture"
Category 4: Best New Print Product
Group 1
The Desert Sun, Palm Springs, United States, "Thrive!"
Landmark Magazine, Hong Kong, China, "Landmark Magazine"
Milenio Diario, Mexico City, Mexico, "Milenio Magazines and Special Editions"
Group 2
Aftenposten, Oslo, Norway, "Aftenposten History: Market Leader from the First Issue"
The Atlanta Journal-Constitution, United States, "Living Intown Magazine"
Die Welt, Berlin, Germany, "Bilanz: The German Business Magazine"
Category 5: Best New Mobile App or Website
Group 1
Austin American-Statesman, United States, "Austin360 App"
O Popular, Goiânia, Brazil, "Expresso: O Popular"
Die Welt, Berlin, Germany, "Kompakt"
Group 2
Los Angeles Times, United States, "Responsive Web Redesign"
The New York Times, United States, "NYT Now"
VG, Oslo, Norway, "The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen"
Category 6: Best New Mobile Service
Group 1
Diário do Pará, Belém, Brazil, "Interactive Journal in Cup"
La Presse, Montréal, Canada, "La Presse+ Digital Edition for Tablets / Horséries Section on the Home Screen 'Vitrine' "
Group 2
The New York Times, United States, "NYT Now"
NYT Now Morning Briefing, New York, United States, "The NYT Now Morning Briefing"
Omni, Stockholm, Sweden, "Omni"
Category 7: Best Launch of a Brand or Product to Create a New Audience Segment
Group 1
Diário do Pará, Belém, Brazil, "Tudoaquitem"
El Nuevo Día, San Juan, Puerto Rico, "Audience Profile"
Le Soir, Brussels, Belgium, "Le Soir's Fabulous Garden"
Group 2
Hürriyet, Istanbul, Turkey, "Hurriyet.com.tr"
Lajkat.se, Stockholm, Sweden, "Lajkat.se"
VG, Oslo, Norway, "VG: Linear TV Channel Launch"
Category 8: Best Idea to Encourage Print Readership or Engagement
Group 1
Diário do Pará, Belém, Brazil, "Passport Belem: 100 Things to Do in Here"
The Gympie Times, Australia, "The Gympie Times"
Vanguardia, Saltillo, Mexico, "Leer Mata"
Group 2
The Daily Telegraph, Herald Sun, The Advertiser, The Courier-Mail, Australia, "Sir David Attenborough Essential Collection"
Dainik Jagran, New Delhi, India, "A Newspaper Acts as a Catalyst to Transform the World's Largest Democracy to the World's Best Democracy"
South China Morning Post, Hong Kong, China, "Occupy Central Coverage"
Category 9: Best Idea to Grow Digital Audience or Engagement
Group 1
Austin American-Statesman, United States, "Personalize Emails for Better Digital Engagement with Subscribers"
Berliner Morgenpost, Germany, "Berliner Morgenpost Interactive Team Portfolio"
Traveller.com.au, Sydney, Australia, "The Travel Bug Competition"
Group 2
Hürriyet, Istanbul, Turkey, "Hurriyet.com.tr"
Radikal, Istanbul, Turkey, Radikal #4Hours"
VG, Oslo, Norway, "The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen"
Category 10: Best Use of Social Media
Group 1
7DAYS, Dubai, United Arab Emirates, "7DAYS Football Fever"
El Colombiano, Medellín, Colombia, "Twittercrónica"
Sunshine Coast Daily, Maroochydore, Australia, "Sunshine Coast Daily: Connecting the Coast"
Group 2
The New York Times, United States, "United States of Thanksgiving"
Radikal, Istanbul, Turkey, "Radikal #4Hours"
VG, Oslo, Norway, "The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen"
Category 11: Best Idea to Grow Subscription Sales
Group 1
El Diario de Hoy, San Salvador, El Salvador, "EDH Pack"
MLive Media Group/ACS-MI, Grand Rapids, United States, "My Michigan Membership Program"
The New Paper, Singapore, "The New Paper Big Walk 2014"
Group 2
Aftonbladet, Stockholm, Sweden, "Aftonbladet Plus: Historic Campaign for a Leading Freemium Service"
Dainik Bhaskar, Bhopal, India, "MiE - Magazine in Education"
The Globe and Mail, Toronto, Canada, "Investor Tools Flash Sale"
Category 12: Best Idea to Grow Single-Copy Sales
Group 1
APN Australian Regional Media, Brisbane, Australia, "APN ARM Dinosaurs Collector Cards"
APN Australian Regional Media, Brisbane, Australia, "APN ARM Free Seeds Giveaway"
Diario Panorama, Maracaibo, Venezuela, "100 Triunfadores - Edición Aniversario 100 Años"
Group 2
Bild, Berlin, Germany, "Inkjet: Individualization of 2.4 Million Bild Newspapers Per Day"
Irish Independant, Dublin, Ireland, "Provincial Rugby Sponsorship"
VG, Oslo, Norway, "Win Through VG"
Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients
Group 1
Fairfax Regional and Community Newspapers, New Zealand, "AdPlan National Frequency Plan Initiative"
The Oklahoman, Oklahoma City, United States, "The Oklahoman Small Business VIP Sales Event"
The Post-Crescent, Appleton, United States, "State of Opportunity"
Group 2
APN ARM Group of Newspapers, Australia, "APN ARM Bundles"
South China Morning Post, Hong Kong, China, "APAC Innovation Summit 2014"
VG, Oslo, Norway, "Win Through VG"
Category 14: Best Marketing Solution for an Advertising Client
Group 1
The Advertiser/Sunday Mail, Adelaide, Australia, "Clipsal 500 Adelaide"
Diário do Pará, Belém, Brazil, "Interactive Journal in Cup"
The Hamilton Spectator, Canada, "Legal Matters"
Group 2
Bild/Bild.de/1414 Reader Reporter, Berlin, Germany, "1414: Germany's First Photo and Video Community Introduces Branded Missions"
Gazeta Wyborcza, Warsaw, Poland, "Open Your City"
The Times of India, Bennett Coleman & Company, Mumbai, India, "Lavasa Women's Drive"
Category 15: Best Idea or Innovation to Create New Profit Centers
Group 1
El Colombiano, Medellín, Colombia, "ECOlab"
The Day and Day.com, New London, United States, "Revenue Diversification: Expanded Marketing Division Develops Commercial Content"
Winnipeg Free Press, Canada, "City Beautiful"
Group 2
GFR Media (El Nuevo Día, Primera Hora and Índice), Guaynabo, Puerto Rico, "BrandShare"
Hindustan Times, New Delhi, India, "One India"
The New York Times, United States, "Paid Posts"