News Corp tabloids in Australia are telling home-sellers they will get more money if they advertise in print.
And it seems the message is getting though: In Brisbane the ads appeared in a "bumper" 96-page Courier-Mail property section - the biggest the paper can print in colour in one pass - supported by a separate 48-page new homes section.
The paper cites "independent research' from RP Data Media Maximiser that adding print to a property sales campaign "can achieve up to 5.1 per cent more for your home".
News' focus on property is worldwide: It bought US-based Move Inc for $950 million in September, and spent $30 million to buy a quarter of India's PropTiger in November.
Partial results from Move in the second quarter helped News Corp to a 50 per cent growth year-over-year in the segment, with group chief executive Robert Thomson saying realtor.com would also be making a concerted push into the New York market through integration with the New York Post and the Wall Street Journal websites.