New York Times chairman and publisher Arthur Sulzberger will speak at WAN-Ifra's World News Media Congress in Washington in June.
Arthur O. Sulzberger Jr, who is chairman of The New York Times Company and publisher of the New York Times, will be accompanied at the event (June 1-3) by newly appointed audience development specialist Alexandra MacCallum.
Sulzberger is slated to discuss how the NYT is implementing its Innovation Report, which identified major issues and challenges facing the newspaper in the digital world and provided recommendations to address them, and comes a year after publication of the report.
MacCallum, who was appointed assistant editor for audience development last year, says the Innovation Report has made the newsroom "unbelievably open to trying new things", according to a Mashable report.
Her tenure has seen social media manager brought into the newsroom and the launch of an Instagram account, as well as other steps to invigorate audience development and increase traffic.
"It's raising our profile with a different set of people than we're used to reaching, and I think that's a really important thing," she says.
At a recent conference in Paris on the future of news media, Mashable's Jim Roberts formerly of the NYT, said the Times' digital integration had been "a bumpy road" but is now on a smoother course.
"From all I see, The Times is making a lot of innovative steps," he said. "It obviously needs to protect its (print) business but it also needs to innovative and experiment as well."
MacCallum came to the publisher in March 2013 from a role as strategy consultant at Lerer Ventures, and led the business side of the launch of the Times Cooking app. She was a corporate counsel to The Huffington Post from 2010-2011, having been a founding news editor of it from 2004-2006.
More details on the World News Media Congress can be found here.
Pictured: Sulzberger (left, photo Fred Conrad) and MacCallum