Singapore's Mediacorp has created a dedicated digital group to focus on products and services for online consumers and marketers.
The multimedia publisher has appointed Shane Mitchell as chief digital officer, heading the new digital group - the sixth in MediaCorp's organisational structure - aimed at accelerating digital transformation.
MediaCorp has already invested in digital native firms including Indonesia's Kapanlagi Network (KLN), and has created a digital-first newsroom. A revamped version of over-the-top service Toggle will bring together rich video offerings and entertainment editorial previously published via xinmsn, and vertical solutions targetting fashion, food and youth are also being launched.
Further ahead, the group plans product innovation, social and content marketing, and growing audiences both in breadth and depth. One unit, the Brand Studio, will offer digital solutions to address demand for paid, brand and social content. It is also recruiting experienced digital producers, marketers and managers.
"The Digital Group will help drive the next generation of MediaCorp content and services, introducing new and compelling ways to tell stories, and connect consumers and marketers," says Mitchell. "We are very open to collaboration and are looking at a range of strategic partnerships with key digital players."
• MediaCorp has signed a partnership agreement with Australian national broadcaster the ABC to explore opportunities for future programme and content exchange, as well as co-production on TV, radio and online.
"All of our products and brands are known for high-quality content and journalism," says head of news and premier Debra Soon (pictured centre with ABC chairman James Spigelman, and Lynley Marshall, chief executive of ABC International - Photo: Mediacorp/Jason Quah)