The America East conference is back in Pennsylvania's chocolate town of Hershey in April with a popular trade show and strong conference line-up.
The 2016 America East Media Business and Technology Conference - to give its full name - is organised by Pennsylvania NewsMedia Association and scheduled for April 4-6 at Hershey Lodge.
The programme includes workshops, a score of presentations - among them a keynote by McClatchy's Christian Hendricks - two sets of awards presentations and networking receptions.
Hendricks, vice president of products, marketing and innovation at McClatchy Company, will share the company's recent story of reinvention as well as speak to the "untold" transformation story of local media from an operator's perspective.
Other sessions include one on the 'Surprising business of podcasts', and another on recruiting millennials for digital sales.
A theatre session featuring GateHouse Media's Jason Taylor gives attendees the opportunity to get creative with revenue growth, while Jeff Sonderman of the American Press Institute will explain how human, cultural, and institutional factors either enable or stifle innovation.
Industry leaders from Lee Enterprises, DFM, GateHouse and Big Fish Works will discuss transformation - where their companies are headed and what they see for the future of news media. In a further session on 'insert strategies and preprint revenue', Mike Petrak and Wendy Wade of PrismXL, share secrets to taking back the preprints market. And an events workshop hosted by LMA and led by Amie Stein will teach delegates how to create and grow a money-making events division.
Organisers promise a diverse portfolio of vendors on the show floor, with the added attraction of an exhibit theatre area to include breakout and vendor sessions.
PNA associations services vice president Tricia Greyshock promises "an event that won't disappoint".
"We are proud of the industry-leading programming lineup, the collaborations that have been built with various regional and national associations and the partnerships developed with supportive vendors and sponsors," she says.
More on the conference schedule and exhibiting companies at www.america-east.com.