A 'ready reference' version of its news media engagement statistics has been produced by The Newspaper Works.
Some 8.5 million Australians read three or more print newspapers each week, with 70 per cent of adults engaging with digital news media every month.
The statistics, which show regional news media to be the most engaging in the lives of readers, are presented in a two-page PDF or as artwork for printing being made available to publishers.
With the message that engagement is critical to advertising effectiveness, the document refers to studies which have found engaging media can lift campaign performance across a range of important metrics including ad recall, ad recognition and message comprehension. Figures from emma show news media in print and digital formats engaging a large swathe of consumers, offering advertisers the perfect platform to deliver effective campaigns.
"The compelling content produced by news media brands keeps Australians engaged. Advertisers can reap rewards by placing their messages in an environment where consumers are paying close attention to content," says a summary.