With less than six weeks to go before Australia's Future Forum, organisers have announced the 'chief executives panel' is back by popular demand.
This year, four chiefs will take part - Michael Miller (executive chairman of News Corp Australia), Chris Wharton (chief executive of Seven West Media), Greg Hywood (chief executive of Fairfax Media) and Neil Monaghan (chief executive of APN Australian Regional Media).
Last year it was five - including APN chief Ciaran Davies, Wharton and Hywood, with News Corp's Julian Clark about to retire, and Miller in the process of moving from APN to News.
Which begs the question: How many next year if the sale of APN ARM to News goes ahead?
Organised by NewsMediaWorks, the one-day Future Forum even (no workshops this year) takes place at the Ivy in George Street, Sydney, on September 2.
the programme promises topics including influential journalism, mobile content strategy, social media, strategic partnerships, integrating cross-media businesses and newsrooms, how media buying is evolving, programmatic trading, audience data, content marketing, solution selling, the value of paid, owned and earned media, and creative best practice.
Speakers include Will Lewis (Dow Jones), Blanche Sainsbury (Trinity Mirror), Michael Cooke (Toronto Star), Alisa Bowen (News Corp Australia), Jeremy Butteriss (Google), Clive Dickens (Seven West Media), Kerin O'Connor (The Week), Kalle Jungkvist (WAN-Ifra), Sinead Boucher (Fairfax Media NZ), Shayne Currie (NZ Herald), Nicole Sheffield (NewsLifeMedia) and Jared Savage (NZ Herald).