Next year's Ifra World Publishing Expo/DCX Digital Content Expo trade show is being cut to two days, following requests by exhibitors.
Organisers say a call for a more concentrated format came "loud and clear" from discussions during this year's event in Berlin: the industry needs the trade fair as a platform, but in an even more concentrated format.
The 2019 event will be held on October 8-9.
A third day will be dedicated to "further events on the subject of publishing" in and around Berlin - hopefully resolving the longstanding problem of attracting visitors to the show's final day. The event was cut from four to three days in 2010, and has recently centred on Berlin.