US media giant E.W. Scripps Company and the nonprofit News Literacy Project are launching North America's first National News Literacy Week, aiming to raise awareness of news literacy as a fundamental life skill.
The initiative from January 27- 31 will provide educators, students and the general public with easy-to-implement tips and tools to help them sort fact from fiction in today's media landscape.
Members of the public will have access to lessons from the News Literacy Project's elearning platform, Checkology virtual classroom, and Scripps' 60 local TV stations and national media brands including Newsy and Stitcher will publish stories and run a national advertising campaign focussed on the critical need for news literacy and the important role of a free press in a healthy democracy. Scripps' stations will work with high schools in their communities to produce original pieces of student journalism that will focus on issues of importance to local audiences and will further promote understanding of news literacy.
Creative - digital, social, on-air and audio - assets are available for media organisations which would like to help drive awareness of news literacy and National News Literacy Week?
Contact Rebecca Cochran (rebecca.cochran@scripps.com) or Amanda Brown (amanda.brown@scripps.com) for more information.