With dates set in March for Melbourne and May for Sydney, Australia's 2020 Copy Schools have opened for applications.
The two schools, supported by NewsMediaWorks, are an initiative to encourage quality copywriting across all channels, with some of Australia's leading creative directors, copywriters and news media executives - even a stand-up comedian -sharing their knowledge and experience.
Copy School will be held in Melbourne March 23-27 and in Sydney from May 6-10. There are places for 20 young copywriters or aspiring copywriters at each school. The courses run from 9.00 am to 12 noon each day for a week.
Participants are provided with a "real world" brief that will be presented and critiqued on the final morning of the course.
Chris Taylor is returning as convenor for Melbourne this year, while John Bevins takes over from Copy School founder Ray Black in Sydney.
Taylor's array of guest tutors includes:
- Sarah McGregor, Creative Director, Cummins and Partners
- Jess Wheeler, Associate Creative Director, Fenton Stephens
- Yianni Agisilaou - Stand Up Comedian
- Hilary Badger - Writer & Author, Clemenger - BBDO Melbourne
- Annie Price, Creative Director, Wunderman Thompson
- Daniel Pollock, Creative Director, Jane the Agency
- Katie Britton, Senior Copywriter
- Ted Horton, Chief Creative Officer, Big Red, Melbourne,
plus a yet-to-be-named senior newspaper editor.
In Sydney, guest tutors will include:
- Dennis Koutoulogenis (DK), Senior Writer, The Monkeys
- Sue Carey, Copywriter
- Ted Horton, Chief Creative Officer, Big Red, Melbourne.
- Jo Sellars, Creative Lead, DDB Sydney
- Ralph Van Dijk, Founder and Executive Creative Director, Eardrum
- Jonathan Kneebone, Co-founder, Writer/Director , The Glue Society
- Andy Flemming, Group Creative Director, M&C Saatchi.
Students pay a $275 workshop fee, which is actually a fully tax deductible donation to the Salvation Army (Sydney) or Front Yard Youth Service (Melbourne).
To apply for Copy School, contact Kylie Hannah on 0404 000 664 or email kyliehannah@newsmediaworks.com.au.