News Corp Australia is offering advertisers and agencies insights on how COVID-19 is affecting consumer behaviour and product categories.
Its COVID Files includes updates on the mood of consumers, such as more than a quarter of shoppers now paying closer attention to pricing, summaries of the latest federal and state government initiatives, and market intelligence in areas such as fast-moving consumers goods, retail, travel, automotive, financial services, telecommunications, health care, pharmaceuticals, real estate and the small business sector.
Despite the challenges all businesses are facing during the COVID-19 crisis, the Newsamp integrated marketing solutions unit has seen a 25 per cent increase in client briefs since mid-March as brands pivot their campaigns to keep customers informed.
Managing director of national sales Lou Barrett says it wants to make sure partners are in the best position to grow their businesses when the economy rebounds and consumer confidence returns. COVID Files are part of that, helping understanding the issues and opportunities ahead, and how they can manage their businesses in "this new world".
Highlights include:
• The tracking of consumer confidence, showing the impact of government stimulus packages and the slowing infection rates across the nation;
• Information about how Australians' values are changing in uncertain times;
• Insights into how sports fans are still craving their fix, despite the lack of on-field action;
• Figures showing how bricks-and-mortar retail shutdowns are driving a sharp spike in online purchases;
• Data on the continued growth in audience size and engagement across News Corp's brands.
Clients and agencies can contact News Corp for details.