New Emma audience figures for Australia's news brands show a three per cent increase in overall readership for the past year.
Digital news websites are up nine per cent, year-on-year, with Nine Entertainment's the Sydney Morning Herald (9.371 million) and The Age (5.026 million) topping the list, ahead of News Corp's The Australian (4.413 million).
Overall, Australian news media brands have delivered readership of 18 million, reaching 95 per cent of the population, according to figures published by The Readership Works. "Across measured digital platforms, news media reached 16.9 million Australians representing 89 per cent of the population aged 14+. Print reach was 11.6 million, 61 per cent of Australians.
TOP 10 MOST READ MASTHEADS
Emma cross-platform readership -000s last four weeks
The Sydney Morning Herald
9,371
The Age
5,026
The Australian
4,413
The Daily Telegraph
4,320
The Herald Sun
4,016
The Australian Financial Review
3,326
The Courier-Mail
3,280
The West Australian & Sunday Times
3,247
The Adelaide Advertiser
1,632
The Canberra Times
1,153
General manager of the Readership Works Mal Dale says the new data confirms the importance of trusted news and information for all Australians. "Now, more than ever, trust matters," he says.
The Emma survey is conducted by Ipsos Connect. People 14+, 12 months ending June 2020, with print readership based on average last four weeks, and digital news media readership is based on last four weeks "soft calibrated" to DCR.
News media is defined as companies which are members of ThinkNewsBrands, including Nine, News Corp Australia, and Seven West Media's West Australian Newspapers.
Figures are independently audited by Dr Rob Hall.