Australia's major groups have recorded their ninth straight quarter of growth in digital news readership.
ThinkNewsBrands - which includes Nine, News Corp and Seven West Media's West Australian Newspapers - has published new Emma figures showing an eight per cent increase for the 12 months to last December, compared to the same period of 2019.
Overall, the news brands saw a two per cent cross-platform increase with a total readership of 18 million for the period, reaching 94 per cent of the population aged 14 or over.
Across measured digital platforms, news brands reached 16.9 million Australians representing 89 per cent of the population aged 14+. Print reach was 10.8 million, to 57 per cent of Australians.
TOP 10 MOST READ MASTHEADS
Emma cross-platform readership |
000s last four weeks |
The Sydney Morning Herald |
9387 |
The Age |
4865 |
The Australian |
4677 |
The Daily Telegraph |
4608 |
The Herald Sun |
4355 |
The West Australian & Sunday Times |
3646 |
The Australian Financial Review |
3094 |
The Courier Mail |
2845 |
The Adelaide Advertiser |
1754 |
The Canberra Times |
1118 |
Mal Dale, general manager of Readership Works, attributes the ongoing digital growth to demand for credible news and information, which he says has "never been more important".
"This is reflected by the latest readership data, particularly for digital which is unsurprising given changed consumer media consumption habits of the past 12 months and the increase in working from home."
Print readership is based on the average last four weeks, while that for digital readership is based on the last four weeks "soft calibrated" to DCR.
Following is the Emma print audience report for remaining member newspapers:
Pictured: Nine Entertainment's Sydney Morning Herald had almost 50 per cent bigger cross-platform readership than its stablemate and nearest rival The Age