Big in Japan? Glossy has plans for changed market

Publisher Media Gene is taking to the internet for a business briefing following the launch of beauty and wellness magazine Glossy Japan.

Launched this month, the Japanese publication is the first overseas version of the US-based Glossy magazine.

"2020 was when the world changed completely, and the beauty and fashion industry is also undergoing major changes," says Glossy Japan editor-in-chief Yukako Yamagishi.

"What I want to achieve most with Glossy Japan is to think together about a 'better future'. Now that the values ​​of things are changing, I would like to find solutions to problems while catching the current trends such as the evolution of retail, clean beauty from the viewpoint of sustainability, and the development of technology.

"Focussing on the brands and perspectives of young entrepreneurs, we will pursue the latest business trends while valuing the consumer's perspective. And, by linking with the US version of Glossy, not only can we obtain information from a global perspective, but we also have the opportunity to disseminate information about Japan overseas."

Yamagishi (pictured) worked as an advertising agency executive and editor of a women's magazine, before joining - a pioneer of Japanese web media for women, currently 'Mashing Up' - in 2000. She joined Condé Nast Japan in 2009 in charge of tie-ups and special features, and as a web editor and producer, and joined Media Gene as editor-in-chief of Mylohas in 2017.

A briefing tomorrow (Wednesday) will also be addressed by Media Gene media planning manager Yoshihiro Togashi and Jill Manoff, editor of US Glossy.

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