News Corp is taking a punt on winning even more revenue and market share in 2019 with a swathe of changes to its Australian leadership team.

Among appointments is NSW managing director Michael Wilkins (pictured) to a new role as managing director for sport, wagering and gaming. His position incorporates responsibility for group betting businesses Punters.com.au and Racenet.com.au, as well as "uniting the company's commercial efforts to maximise its investments in sport".

And Julian Delany, managing director of NewsDNA, adds extra responsibility for the travel, sport, wagering and gaming categories in addition to his current leadership of news.com.au, lifestyle, WHIMN and food.

Travel, sport and wagering are seen as key growth categories, earmarked for an accelerated focus.

News says it is bringing together digital and print publishing assets as part of "a streamlined approach that will provide greater consistency to masthead publishing in NSW and across all digital brands". Chief operating officer Damian Eales takes executive responsibility for print and digital publishing assets, adding The Australian, News Prestige titles and NewsDNA to his current responsibility for metro, regional and community publishing.

Current chief executive of The Australian Nicholas Gray expand his role to become managing director of The Australian, NSW - which encompasses the Daily Telegraph, Sunday Telegraph and the NewsLocal suburbans - as well as the News Prestige titles, which include Vogue Australia, Vogue Living and GQ Australia.

News has recruited Mark Reinke from Suncorp to be managing director for consumer, responsible for driving audience growth and engagement and building its digital subscriber base.

News Corp Australasia executive chairman Michael Miller says the changes reflect a commitment to ensuring its businesses are "aligned, fast-moving and effective". He says Eales will work with him to secure the growth agenda for the publishing division: "We have clear strategic objectives, and with these new leadership roles in place, I have every confidence that we will continue to grow and strengthen our business."

The new roles will become effective in February.