Black Friday advertising surge puts print back in fashion

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Print is cool again at News Corp Australia, at least when there's 'Black Friday' advertising at stake.

Having found its way Down Under, the American post-Thanksgiving shopping holiday is the cue for special afternoon print editions of News' metro dailies loaded with advertising.

The publisher says the 24-page 'Black Friday edition' papers will carry 17 full-pages of advertising, with 100,000 copies to be distributed in Melbourne, Sydney, Brisbane and Adelaide, mostly at shopping centre locations.

The four metros - the Herald-Sun, Daily Telegraph, Courier-Mail and Advertiser - account for the greater part of News Corp Australia's newspaper output after it shut more than 100 print editions earlier this year.

Teams of "old-style paper boys and girls" will distribute the editions, which national sales managing director Lou Barrett says respond to an advertiser appetite for high-impact campaigns. "We're creating new commercial opportunities to meet this increasing demand among advertisers," she said.

The special editions will feature gift guides, mega wraps, reader offers and discounts to be activated in-store or online.

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