The Washington Post has signed niche magazine publisher Bonnier for its Arc Publishing CMS technology.
Arc will power the company's more than 30 multichannel magazine brands, which include Field & Stream, Popular Science and Saveur.
Post chief technology Scot Gillespie says the publisher has continued to invest heavily in adding new tools and features to help publishers optimise their digital presence. These include a new, highly-configurable subscription platform, custom-tailored planning, curation tools for visual brands, and the capability to organise content and templates across multiple sites.
"We are pleased to welcome Bonnier to the Arc platform and look forward to working with them to realize their digital ambitions."
With the move, Bonnier will stop supporting its internally-built custom CMS, and focus product and engineering teams on audience growth and engagement.
Bonnier chief operating officer David Ritchie says the system integrates "many of the best practices and philosophies that informed our own in-house CMS, plus it incorporates a host of functionality that we currently must purchase from third-party vendors.
"With Arc, we will be in a position to simplify our tech stack while also benefitting from the continued development of tools by the Arc engineering team."
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