Bonnier, Alma Media take Qualifio to Scandinavia

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Digital engagement and data collection specialist Qualifio has moved into the Scandinavian market with deals with Bonnier and Alma Media.

The major publishers are using the platform to collect first-party data through interactive marketing campaigns.

Sweden's Bonnier News and Lifestyle brands include flagship Expressen which nearly three million Swedes daily.

Alma Media and is headquartered in Helsinki, Finland, but has expanded throughout the Baltics and Central Europe.

Bonnier conversion optimisation specialist Maryam Alijaderi says use of the allows the organisation to be more agile and effective when producing high-value campaigns for target audiences: "We've been able to create more engaging interactivities that tie in with the rest of our content in a seamless way."

Following its success, the group plans to expand the use of Qualifio to its other brands in 2019.

Qualifio is headquartered in Louvain-la-Neuve, Belgium, with offices in Paris, Amsterdam and Madrid and more than 400 European media and brands among users.

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