Norwegian regional FVN has gone live with a new home sales section after a four-week implementation phase.

The Polaris Media group's Fædrelandsvennen - in Kristiansand in southern Norway - is publishing automated real estate articles about sales in a number of municipalities in Agder county, using United Robots technology.

The launch issue included an article explaining about "the new robot journalist working for them", who retrieves data, calculates price per square metre, compares it to other homes in the area and writes the text. The articles include Google streetview images of the properties as well as maps and aerial photos with a street address label.

FVN's project lead Mads Ommundsen says that the robot is expected to write about 350 real estate articles a month. "Our goal is for the service to pay for itself through subscription sales and increased article views," he says.