Amsterdam-based Telegraaf Media Groep has begun an installation of 'self-learning' presetting software as part of an extension to its 15-tower pressline.

In addition to ink keys, QI Press Controls' Smart Pre-setting sets up dampening on the basis of 'intelligent' self-learning software, enabling colour control systems to regulate less and respond more quickly.

Additional savings of up to 50 per cent are claimed for the technology, offered to Telegraf as part of a 'partnership programme'. Director of global sales & marketing Erwin van Rossem says this enables the customer to analyse results before purchasing.

Telegraf Media Groep, which is part of Mediahuis, has added QI's automation systems to the new tower being added to its Amsterdam pressline - building on a relationship which dates to 2005 - and will add Smart Pre-setting throughout the line.

Jeroen Tamminga of TMG'S technical support and projects says a large part of operations are now automated: "You can see that we work more efficiently than before, with the systems given the time to prove themselves."

Another benefit is uniformity between advertisements printed at different centres. "You can see that there is a big difference compared to the past," says printing company manager Gerard Senator. "We notice this in the decrease in comments or discussions with advertisers as well. They know that they can count on uniformity at our print facility."

Pictured: Managing director/director of printing & distribution Paul Huybrechts (second left), with Erwin van Rossem, Gerard Senator and Jeroen Tamminga