US special interest magazine giant Bonnier Corp is to deploy Lineup's cloud-based advertising sales platform AdPoint.

The company - a subsidiary of Swedish-based Bonner AB and one of the largest special-interest publishing groups in America - plans to redefine multichannel advertising sales capabilities for its 30 magazines. Its brands include Popular Science - which was founded in 1872 - Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life.

AdPoint will integrate Bonnier Corp.'s print, digital, and events advertising sales process onto one platform managing everything from generating leads for sales reps to payment collections. The platform will also seamlessly integrate with Bonnier's Salesforce Cloud CRM system, enabling the advertising sales team to continue to use Salesforce CRM with AdPoint's multichannel selling tools integrated into one user experience.

Chief operating officer David Ritchie says AdPoint will eliminate information silos and enable them to standardise processes across all sales groups, reducing the amount of time required to execute, track and report on ad campaigns.