This year's 24th Australasian Catalogue Awards were "not about print" but there was no denying the role played by printers and creatives.
And the physical product was acknowledged for its market-leading audience reach: "At 19.7 million and readership at 77 per cent of Australians, the 'catalogue' is very much back in vogue," Australian Catalogue Association chief executive Kellie Northwood told guests.
Northwood stressed the event was "not a manufacturing awards" but a media and marketing awards night, and her message was reiterated by ACA chairman Adam Boyle of printer PMP, who said that was what made them work so well. "We recognise the entire industry from design to styling, photography, copywriting, print, distribution and more," he added.
And they did, with retailers, creatives, agencies, printers and distributors among the 684 guests at Crown Palladium in Melbourne. That spread was reflected in the interests of the 15 sponsors, which included Roy Morgan Research, Sierra Delta, Australia Post and Fairfax Media, the latter noted in a press release among the 'non-print' companies despite making the award list through its Rural Press Printing brand.
Some 43 categories were awarded from a record more than 700 entries. Among them IPMG print companies accounted for two of this year's winning productions and eight of the finalists, with judges' choice Franklin Web also prominent with five shortlisted productions.
Northwood described the awards as a true celebration of (our) collective industries: "I truly believe one of the reasons the catalogue and letterbox marketing industries are so resilient and vibrant is because of the entire industry working as one and celebrating together," she said.
Major winners and finalists were:
Catalogue retailer of the year - Up to 1.5M (Sponsored by Norske Skog): winner-David Jones (printer Offset Alpine); finalists- Chemmart, Myer, Nutrimetics.
Catalogue retailer of the year - Up to 3.5M (Sponsored by Norske Skog): winner-Domayne (HannanPrint); finalists- Harvey Norman, Telstra, The Good Guys.
Catalogue Retailer of the Year - Over 3.5M (Sponsored by Norske Skog): winner- Dan Murphy's (PMP); finalists- Chemist Warehouse, Kmart, Woolworths.
Judge's Choice (Sponsored by Australia Post): winner- Reece produced by Trout Creative (Franklin ); finalists- Castle Towers Shopping Centre produced by Plump and Spry, David Jones produced by Whybin/TBWA, Peter Alexander produced by Paper, Stone Scissors and Haven Licensing.
Best young designer (Sponsored by Sierra Delta and Offset Alpine Printing): winner-Joshua Wallace of Chemist Warehouse; finalists-Amanda Ellis of PFG Australia, Erin Wheeler of Generic Publications, Teya Evans of Ideaworks.
Best young talent (Sponsored by Stora Enso): winner- Justin Pigozzo of Rivers; finalists- Carly Sexton of Kmart, Carlo Mezzini of Stratco, Sarah Bragg of Kmart.
Agency of the year (Sponsored by Fairfax Media): winner- Whybin/TBWA for David Jones; finalists- Red Jelly for Dan Murphy's, Clemenger BBDO for Myer, Generic Publications for Domayne and Harvey Norman
Full listing of awards at www.catalogue.asn.au/awards
Pictured: ACA board members gather at the awards
On our homepage: Jason Taylor collects Franklin Web's 'judges' choice' award
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