CBS beefs 10 sales for interactive push

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CBS is investing in the digital business of its Australian Network 10 operation with new appointments.

New head of video ad product and technology Ashton De Santis will report to CBS Interactive's vice president of video monetisation and operations Jarred Wilichinsky.

He will be responsible for the advancement of 10 Interactive's ad platform executions and integrations, as well as its video and display ad products, working closely with the 10 Interactive and CBS Interactive teams.

Josh Slighting has been appointed head of digital audience responsible for managing 10's data and analytics team, and will work closely with the digital and sales teams. He reports to 10's general manager of data, insights and analytics Gareth Tomlin.

Network 10's chief sales officer Rod Prosser says the network is continuing to build specialist capabilities to optimise its offering of multi-platform campaign solutions to reach its under 50s audience and building a world-class digital and data capability. Slighting has spent the last ten years in consulting roles, specialising in data and technology in marketing and advertising, while De Santis returns to 10 from Oath/Verizon Media, and previously AOL, where he led programmatic video and TV.

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