Classified upgrade 'just another tab' for Grupo RBA
Thursday, November 14, 2019 10:33 am
Spanish publisher Grupo RBA has followed up the relaunch of its Diário Online news portal with the upgrade and integration of its technology.
Since early August, print and online versions of Diário do Pará have moved to Mundiware's Classic for commercial management and automated ad serving.
"It is a system with many possibilities and differentials," he adds.
Another goal achieved was to offer customers the alternative of advertising both in print and digital.
The RBA Group's business system change initiative is part of a larger ongoing plan to modernise and strengthen the connection between the systems used by all the conglomerate's media in print, web, TV and radio.