GlobalData has updated its report on tech, media and telecom trends to reflect the impact of COVID-19 on companies.
Thematic analyst Oliver Lockett says that while all sectors will be negatively impacted, advertising can play a significant role in the global response, "with companies able to build brand value through socially-conscious advertising and PR.
"Those that take this proactive approach will fare better both during and after the crisis," he says.
'Tech, Media & Telecom Trends 2020' - which the company sells at between US$1950-5850 - has been updated to reflect the impact of the virus on 17 separate TMT sectors.
How you can help us at GXpress.net
These are difficult times, and in order for us to continue to provide the
GXpress news service FREE, we ask you to please register here to join our newsletter list
(your email will not be passed to any third party, and you can unsubscribe later).
Please register even if you currently get the newsletter, to ensure continuity and stop these messages
|While we discontinued print editions at the end of 2018, you can still download back editions as PDF|
|Visit these dedicated online departments|
|INDUSTRY | DIGITAL | PRINT | JOIN GXpress (It's free)||© Copyright MPC Media, Pileport Pty Ltd. 2020|
You may not be getting all you can out of your browsing experience
and may be open to security risks!
Consider upgrading to the latest version of your browser or choose on below: