Crisis opportunity to build brand value, says report



Crisis opportunity to build brand value, says report

GlobalData has updated its report on tech, media and telecom trends to reflect the impact of COVID-19 on companies.

Thematic analyst Oliver Lockett says that while all sectors will be negatively impacted, advertising can play a significant role in the global response, "with companies able to build brand value through socially-conscious advertising and PR.

"Those that take this proactive approach will fare better both during and after the crisis," he says.

'Tech, Media & Telecom Trends 2020' - which the company sells at between US$1950-5850 - has been updated to reflect the impact of the virus on 17 separate TMT sectors.