Eight join Google programme to build subs revenue

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Eight Asia Pacific publishers will take part in a Google-funded regional 'subscriptions lab', starting next month.

The intensive four-month training programme was announced by WAN-Ifra, FTI Consulting and Google at the Asian Media Leaders eSummit, and aims to help news publishers strengthen their digital subscriptions capabilities.

They are Southeast Asia Globe (Cambodia), BloombergQuint and The Hindu (India), The Jakarta Post and Kompas.id (Indonesia), Business Insider Japan (Japan), Malaysiakini (Malaysia) and CommonWealth Magazine (Taiwan).

The eight publishers join a global GNI subscriptions lab community which also includes 26 publishers in North America, Europe and Latin America.

Each partner will work with FTI Consulting to develop recommendations and strategic action plans to address digital subscription gaps across people, process and technology.

Virtual onsite sessions are expected to start in October, and include a business review, subscriptions diagnostic and capability assessment. Publisher bootcamps are scheduled towards the end of the year to share key insights and learnings with the broader news ecosystem.

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