US giant McClatchy is upgrading sales and pagination technology.

The coast-to-coast rollout is based on Integration X's Planpoint, connecting directly with McClatchy's new Lineup sales and CRM solution.

Integration X chief executive Christian Wermuth says the "out-of-the-box integration" with Lineup made the Danish company the preferred partner.

Planpoint features a high level of automation in pagination of both display and classified ads, delivering zoning to match McClatchy's nationwide markets, and will connect to their editorial solution. Pagination for all 29 print publications will be handled through the single solution.