Good times for Nielsen-rated sites, if you're in the club

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Reworking of Nielsen's digital content ratings has brought further growth for subscriber publishers, but that's a group which does not include major players Fairfax and the BBC.

The number-cruncher says its new methodology better reflects publications' unique audience - both on and off-platform - but that the changes "have not been enough for Fairfax Media or the BBC to subscribe to the ratings".

For the remainder - that's News Corp sites, the ABC, Nine, the Daily Mail and the Guardian - it's all good news, with "new heights" for news.com.au, which it rates as Australia's top news website. At 9.1 million (June 2018) the free News Corp website is credited with gaining 300,000 new readers in a month.

The jockeying between nine.com.au and the ABC for second and third place continues, with the Nine dropping to third place, despite both organisations seeing sustained growth month-on-month. There's also jockeying between News Corp's Sydney and Melbourne mastheads, with the Daily Telegraph finishing in fifth and the Herald Sun in sixth by a small margin of 22,455 readers.

The Daily Mail remains a standalone in fourth place despite the reported loss of more than 800,000 unique visitors.

An interactive graph (static image top right) is available on the NewsMediaWorks website.

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