Goodbye Fairfax, goodbye Macquarie, as Nine rebrands

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Having dropped use of the Fairfax brand, Nine is switching its radio stations from the Macquarie Media banner.

The mover brings a return to the dominance of call signs 3AW, 2GB, 4BC and 6PR - with news bulletins branded as 9News - and managing director Tom Malone, saying this would allow Nine to "capitalise on the individual brands". The radio division becomes Nine Radio.

News and current affairs director Darren Wick says 9News is "a trusted household name across Australia" with the move extending that brand across all broadcast news.

He says there are "still some questions" about what the business will look like under Nine's ownership, with some content still under review, "and the belief that more Nine talent may find its way to the network in the coming months".

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