Newscycle says it will supply its advertising platform to modernise operations at El Universal in Del Cuauhtmoc, Mexico.

About to celebrate its centenary, the publisher is one of the largest daily newspapers and newspaper websites in Mexico. The new advertising software will replace home-grown and fragmented systems, providing a single integrated view of its advertising workflow.

Newscycle sales vice president Randal Meske says El Universal has ambitious goals which it will help achieve: "With our software, they are able concentrate on the future by taking advantage of processes and workflows that lead to increased productivity levels and growing revenues."