HWT chairman 'proud to invest in children's literacy'

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A year after its launch, News Corp Australia's Kids News site has 200,000 registered users and a new two-year sponsorship.

A new site at kidsnews.com.au launches today with added functionality and a new consumer campaign. Kids News launched last March with financial support from News' Herald & Weekly Times business unit and its News in the Community initiative, and has attracted more than 5.1 million views.

It is currently running at almost a million page views a month and student engagement claimed to be more than 2500 hours per week.

News community ambassador Penny Fowler says the project makes here immensely proud: "It means our News in the Community programme is delivering on our commitment to investing in educating the next generation and improving children's literacy, our readers and leaders of the future."

Chairman of the Herald & Weekly Times, Penny Fowler is Rupert Murdoch's niece and credited with introducing him to Jerry Hall.

Westpac has just signed a two-year sponsorship of the money section of Kids News, where the content aims to improve the financial literacy of children, teachers and parents across Australia.

Each school day two or three new articles are published on the site based on content published within News Australia's network. Articles are filtered into a traffic light system - green, orange and red - to help teachers direct students to appropriate content depending on their comprehension levels.

Pictured: Advertisements from the campaign promoting Kids News

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