SPH partners on Singapore events, venues promotion

Apr 27, 2019 at 04:07 am by Staff


Straits Times publisher Singapore Press Holdings has teamed with venue owner Perennial to co-brand a series of events.

The agreement follows the U1000 Music Countdown, held at Capitol Singapore's Outdoor Plaza as part of the partnership.

SPH deputy chief executive Anthony Tan and Perennial chief executive Pua Seck Guan signed a memorandum of understanding today which will see the two leveraging strengths in content creation with Perennial's property assets to conceptualise and organise co-branded events.

They will also explore revenue generating initiatives.

Events will be held at Perennial-owned or Perennial-managed venues including Capitol Singapore, CHIJMES, Chinatown Point, TripleOne Somerset, AXA Tower and House of Tan Yeok Nee. SPH and Perennial will also tap mutual customer bases and explore joint marketing initiatives.

Upcoming SPH events under the partnership include Singapore Book Fair, UFM100.3's Global Chinese Golden Chart Awards presentation, SPH 35th Anniversary charity concert, as well as the Straits Times' Mind and Body 360 health management seminar.
Anthony Tan says Perennial has been a strong supporter of past events, while Pua Seck Guan expects the partnership to bring customers' offline experience "to a whole new level and further enhance the vibrancy of our assets".

Sections: Newsmedia industry

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