Ad-taker Anna earning her keep with upsells at VRM

After developing it with German regional publisher VRM, ppi Media has announced the launch of its AdSelf self-service portal.

Mainz-based VRM's publications include Allgemeine Zeitung and Darmstädter Echo, with circulation of more than 320,000. It claims almost two million unique users and about half a million via social media.

ppi says the HTML5-based AdSelf portal is particularly suitable for publishers who work with SAP IS-M/AM ad booking although other systems can be integrated.

It can be used both by private and professional users, with templates creating upselling options by suggesting alternative presentations. A function also provides for booked ads being checked by the publisher's back office if required, and the system is designed to be integrated with user administration and payment solutions.

VRM central services head Katrin Hube says with the portal - dubbed 'Anna' by the publisher, at www.vrm-anna.de - live, it is already earning its keep. "We are delighted to be able to offer customers and readers a new innovative service. The portal has only been live for four weeks and we can already see a tendency for increased revenue."