Norwegian media group Polaris Media Nordvestlandet is to install Newscycle’s content solution for Harstad Tidende Gruppen.

The contract – replacing a home-grown system – includes an option for Newscycle Digital to be added later.

For both Polaris Media Nordvestlandet and Harstad Tidende Gruppen, the content product will be used in addition to existing Newscycle advertising software to help create and deliver content to any print or digital channel from a centralised database.

"Shifts in the media industry and the marketplace were the main drivers for exploring more efficient editorial systems that take advantage of layout driven production and geometries,” says chief executive and group director/executive vice president.