Warren Buffett’s BH Media is to deploy MediaSpan's CirculationPro across much of the group replacing a variety of older systems.
Publications to be deployed include the Omaha World-Herald, the Tulsa World, the Richmond Times-Dispatch, and the Press of Atlantic City.
BH senior vice president and chief operating officer Doug Hiemstra says a project of this size requires “the scalability, flexibility, support and simplicity” to manage publications across the enterprise: “We’re confident we’ve found that with CirculationPro, and by partnering with MediaSpan.”
MediaSpan vice president Ken Freedman says the company continues to see “a lot of momentum” with the circulation product and is very excited to be partnering with BH Media Group for the project.
BH Media Group, a Berkshire Hathaway company, operates 71 newspapers in Virginia, North Carolina, South Carolina, Alabama, Florida, Texas, Iowa, Nebraska, Oklahoma and New Jersey.