INMA is dedicating its upcoming virtual media summit to product and data innovation.

The five-module event, from October 5-19, features more than 20 speakers and more than 12 hours of expert-curated programming.

The Product and Data For Media Summit will address issues including:

-how to align strategy, organisation, and culture for customer-centricity;

-how to develop a product strategy for a media brand through customer obsession, data science, and product leadership;

-outstanding products in news – their processes and pitfalls;

-practical advice about how data helps leads discussions, specifically about measuring engagement, democratising data and scaling experiments, and building your own data leadership toolbox; and

-the Cookie Apocalypse and how best to strategise around first-party data, registering and logging users, and what to do next with your data.

The agenda has been created by the leads of two INMA initiatives, Jodie Hopperton (Product Initiative) and Greg Piechota (Smart Data Initiative).

Among speakers confirmed is Gibson Biddle, former vice president, product, of Netflix, who will present a workshop on data-driven product strategy.

Others include Ruth Betz (Hamburger Abendblatt), Caroline Carruthers (author of The Chief Data Officer’s Playbook), Marek Kopeć (Ringier Axel Springer), Lippe Oosterhof (Yahoo News, Entertainment and Lifestyle), Taihei Shigemori (Nikkei), Dmitry Shsihkin (News Corp Australia), and Louise Story (formerly of the Wall Street Journal).

The summit is supported by Facebook Journalism Project, Piano, Ring Publishing, United Robots and Viafoura. Complete information at www.inma.org/productanddata.

Pictured: Taihei Shigemori and Gibson Biddle