Content & marketing

No accident that digital editions succeed as readers opt for text

Apr 18, 2018 at 03:01 am by Staff

Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions. That's the experience of Herald Sun head of digital Nathaniel Bane, who says an exten.... Read More

New categories as Europe lauds best digital ideas

Apr 10, 2018 at 05:14 pm by Staff

Some of the world's best digital media ideas were recognised at a presentation in Copenhagen last night. Winners of this year's WAN-Ifra European Digital Media Awards presente.... Read More

Ten top creatives share their knowledge at Copy School

Apr 03, 2018 at 07:31 pm by Staff

It's Copy School time again in Melbourne, with applications open for the 20 places who will learn from another world-class line-up of creative tutors. The school - from May 7-.... Read More

News expects huge engagement from 'ball call' punt

Mar 21, 2018 at 05:32 pm by Staff

News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match. Subscribers will have the op.... Read More

News pitches engaged audience as KidsNews goes national

Mar 04, 2018 at 06:58 pm by Staff

A new News Corp website for Australian children aims to teach the importance of reliable news sources. Following a pilot last year, kidsnews.com.au has gone live and will run.... Read More