Content & marketing

Audience engagement comes with The Works

May 15, 2017 at 08:32 pm by Staff

Stats to support newsmedia companies' persuasive case to agencies and advertisers never looked so good as in the latest edition of The Works. The NewsmediaWorks quarterly prof.... Read More

Bangladeshi daily hones mobile service with a bot

May 10, 2017 at 12:34 am by Staff

Dhaka, Bangladesh, based Daily Star has launched a Facebook Messenger bot to provide a better news service to smartphone users. And marketing head Tajdin Hassan says a user ba.... Read More

Roll up, roll up, print turns mobile on loud!

May 03, 2017 at 06:52 pm by Staff

Yes, it's an amplifier, but have you ever thought of your newspaper as a ghetto blaster? A promotion for Coca Cola in Brazil urged Capricho magazine readers to roll up the lat.... Read More

VR set to boost enabling haptics technology

May 02, 2017 at 09:51 pm by Staff

Commercialisation of virtual reality is expected to provide a jump-start for haptics, the technology behind vibrating smartphones and game controller tension. A new report sug.... Read More

Guardian wins for best news site, VR video project

Apr 28, 2017 at 12:46 am by Staff

Some of the world's best news media was on show at WAN-Ifra's European Digital Media Awards in Copenhagen this week. And there were familiar winners - such as theguardian.com.... Read More

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