INMA names power trio for May Congress keynotes

The woman at the head of Norway's Schibsted is one of three keynote speakers named for the INMA World Congress in New York in May.

Kristin Skogen Lund (pictured) moves to the top of the Scandinavian media giant as it splits part of its lucrative classified-based marketplaces business from its news media assets and accelerates its transformation strategy across legacy news brands.

Also set for the keynote spots are News Corp chief executive Robert Thomson - who oversees brands including the Wall Street Journal, The Times and The Australian, as well as digital real estate, book publishing, sports programming and subscription video services - and editor of the New York Times Dean Baquet.

Baquet's will be a wide-ranging conversation about the challenges of adapting the New York Times to a changing, subscription-first business model, and how journalists are working to meet the needs of their subscribers and readers "in every form", from the written word to visual to audio to television and streaming.

The INMA World Congress of News Media is scheduled for The Times Center in New York for May 13-17.

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