IPMG, SEMA cooperate to personalise for Myer
Tuesday, September 6, 2016 4:24 pm
Catalogue partner to rivals Myer and David Jones, IPMG was the winner in 16 major award categories at the Australasian Catalogue Association's annual awards on Friday, taking out one of three top prizes.
Myer - whose catalogues are produced by agency Clemenger BBDO - was named catalogue retailer of the year in the under 1.5 million copies category, and won four subcategories, two of which involved digital personalisation of 50,000 of the 2.5 million copy run.
IMPG and direct mail house SEMA teamed on the production of the Myer Christmas catalogue, which won 'technology on paper - effectiveness' and 'multichannel campaign' categories.
Other top winners were Harvey Norman (under 3.5 million) produced by GP Advertising; Dan Murphy (over 3.5 million copies) produced by Hardie Grant and Red Jelly; and Judges' choice- Peter Alexander 'Mother's Day' produced by Paper Stone Scissors.
Presented at Crown Palladium in Melbourne before 722 guests, the awards recognise expertise and excellence in catalogue and letterbox marketing.
Heavily supported by printers and paper suppliers, the competition contrasts productions with print orders ranging from Mirvac's 3000-copy production, printed by Bambra Press, to the 5.3 million-plus print orders turned but by Franklin Web for clients such as Kmart and Target.
Other awards were: Agency of the year- Clemenger BBDO; Best young designer-Anthony Christie of Kmart; Best young talent- Yen Hoang of Myer.
Home: Kitchenware And Home Interiors- Bailey - 'Bailey' produced by Hoyne (Bambra).
Furniture, Bedding And Manchester- David Jones - 'SS15 Brand Book Two' produced by Whybin/TBWA & Maud (IPMG).
Whitegoods, Electricals, Electronics And Home Entertainment- Myer - 'The Smart Guide To Technology' produced by Clemenger BBDO (IPMG).
Home Improvement- Masters - 'Penrith Store Opening' produced by Elevencom and JRC (PMP).
Home Repairs And Hardware- Home Timber & Hardware - 'Living Outdoors' produced by IS Advertising (Franklin Web).
Fashion: Women And Men's Apparel- David Jones - 'Aw16 Brand Book One' produced by WhybinTBWA & Maud (IPMG).
Children's Apparel- Myer - 'Kids Book' produced by Clemenger BBDO (IPMG).
General - Shoes, Swimwear, Mixed Apparel- Kmart - 'Endless Summer' produced by Kmart (Franklin Web).
Cosmetics and pharmacy: Cosmetics- Lush - 'Fresh Thinking' produced by Lush (IPMG).
General Pharmacy- Amcal - 'The Amcal Inside Guide' produced by Optimo Designs (AIW).
Health And Wellbeing- Chemmart - 'Funny Tummy' produced by Chemmart In-House Team(Franklin).
Skincare And Miscellaneous - Nutrimetics - 'Christmas 2015 Brochure' Produced Nutrimetics (IPMG).
Recreation And Leisure- Children's Toys - Kmart - 'Say No To Boredom' produced by Kmart (Franklin).
Sports And Fitness- Target - 'Get Active' produced by Target (Franklin).
Camping, Outdoor Goods And Miscellaneous - Domayne - 'Taste Of Summer' produced by GP Advertising (Access).
B2C: Telecommunications - Telstra - 'Let's Connect Christmas Joy' produced by Paragon Design Group (Franklin).
Real Estate & Property - Mirvac & VIP - 'Woodlea' produced by Hoyne(Bambra).
Automotive Vehicles And Parts - ARB Corporation - 'ARB 4×4 Accessories' produced by Vanzella Graphic Design (IPMG).
Tourism, Education And Government - Club Med Australia & New Zealand - 'Club Med Resorts - Happiness' produced by Convert Advertising (Acorn Press).
Office Supplies- Krost Business Furniture - 'Krost Business Furniture 2016 Catalogue' produced by Krost (Blueprint).
Megalogues - QCC - 'Inside Buying Guide' produced by Stimulus.
Retailers: Supermarkets - Woolworths Supermarkets - 'Woolworths Rewards' produced by Leo Burnett (PMP).
Liquor- Dan Murphy's - 'Dan Murphy's Buyer's Guide - Winter 2015' produced by Hardie Grant (PMP).
Chain/Department Stores - David Jones - 'Christmas Book 2015' produced by Whybin/TBWA & Maud (IPMG).
Specialty Retailers - Jewellery, Books, Fabrics, Eyewear, Food/Cuisine - Jan Logan - 'Natasha 2016' produced by Jan Logan (IPMG).
Shopping Centres - Ipoh Property - Queen Victoria Building - 'QVB Icon Celebrate Christmas 2015 Gift Edition' produced by Studio Woo (Lighthouse).
Online Retailers- Angus Barrett Saddlery & Leather Goods - 'Angus Barrett Catalogue 3rd Edition' produced by Angus Barrett (IPMG).
Magalogues- Joint Winners- Dan Murphy's - 'Cocktail Discovery Guide 2015' produced by Hardie Grant (PMP); and David Jones - 'AW16 Brand Book Two' produced by Whybin/TBWA & Maud (IPMG).
Campaign Series/Themed Campaign- Dan Murphy's - 'Dan Murphy's Buyer's Guides' produced by Hardie Grant (PMP.
Sustainability: Promoting Charities, Not-For-Profit, Awareness Campaigns And Public Information - Lush Fresh Handmade Cosmetics - 'Fresh Thinking' Produced Lush (IPMG).
Digital: Technology On Paper - Effectiveness- Myer - 'Myer Christmas' produced by Clemenger BBDO (IPMG and SEMA).
Multi-Channel Campaign - Myer - 'Myer Christmas' produced by Clemenger BBDO (IPMG and SEMA).
Excellence In Craft: Creative Design And Execution - David Jones - 'AW16 Careerwear' produced by Whybin/TBWA & Maud (IPMG).
Best In Class - Angus Barrett Saddlery & Leather Goods - 'Angus Barrett Catalogue 3rd Edition' produced by Angus Barrett (IPMG).
New Zealand: Home - Freedom New Zealand - 'Winter Collection 2016' produced by J&C 'We Know Retail' (PMP).
Fashion - World Of Wearable Art - 'Taking Wow To The World' produced by WOW (Spectrum).
Cosmetics And Pharmacy - Nutrimetics - 'Christmas 2015 Brochure' produced by Nutrimetics In-House (IPMG).
Recreation And Leisure - Kathmandu - 'Trek & Travel' produced by Kathmandu (PMP).
B2C - Harvey Norman New Zealand - 'Lenovo' produced by GP Advertising (PMP).
Retailers - Countdown - produced by Ogilvy and Countdown (PMP).
Pictured: The ACA board;
On our homepage: Winning work from Myer, Harvey Norman and Dan Murphy's