Antony Catalano - who built up Domain before leaving it in January 2018 - is turning his attention to realestateview.com.au in which he and Alex Waislitz already have a quarter share.
The duo's regional publishing business, Australian Community Media has joined realestateview.com.au in a joint venture, investing more than $100m in the online business over five years.
Property sections in 130 of ACM's existing and new regional mastheads will switch from Domain - which is majority-owned by broadcaster and metro publisher Nine Entertainment - to the realestateview.com.au brand this week.
Catalano says majority ownership of the new joint venture will allow them to fast-track it through all parts of ACM "including editorial, marketing and of course a combined national sales force that will sell our integrated property marketing solution".
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