Nancy Lane will bring a trio of US industry colleagues to her presentation at this year's World News Media Congress.
Director of the country's Local Media Association, she will address the question of how smaller news brands can get the same attention as the big ones - with their big budget marketing campaigns - on a shoestring.
Contributing to the roundtable session are Jason Jedlinski, consumer products head for the for the 100 titles in the USA Today Network, Alison Gow of UK local publisher Reach - formerly Trinity Mirror - and Wendy Metcalfe, content director and editor in chief of Canada's Brunswick News.
The 71st World News Media Conference takes place in Glasgow, Scotland, from June 1-3.
In addition to the programme - see website here - organisers have put up some ideas about what delegates might do in the city if they're arriving early. Suggestions include whisky and 'city cocktail' tours and a beer masterclass, plus tours focussed on Glasgow at night, "wee food" and "25 hidden places".
Scotch whisky is renowned around the world and Glasgow is home to some of Scotland's best whisky bars and pubs, delegates will visit up to four Glasgow bars, sample a variety of single malt whiskies, and learn more about whisky-making, popular Scottish distilleries, and Glasgow drinking culture.
Dubbed the Sexy & in the City Tour, the city cocktail tour promises the opportunity to eat like a New Yorker with a stateside inspired menu with two cocktails in the package.
Those with limited time to spare might like the private three-hour Glasgow at Night tour - an opportunity to admire landmarks, explore Glasgow Green and George Square, and browse shops at Merchant City.
The Wee Food tour moves along parts of Glasgow's West End, East End and Merchant City to take in different neighbourhoods and different settings in which guests not only get to dine side by side with locals, but also get to interact with the restaurant owners and staff. Finally, the Discover 25 Public Hidden Art tour takes you to the huge pieces of art adorning some of the city's buildings in a walking tour.
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