Nine new data and subscription categories in next year's INMA Global Media Awards restate the association's emphasis on growing brand, audience and revenue.
INMA also unveiled an expansion of the competition to include multi-brand media groups.
Entries open on November 1, with the competition website already launched at www.inma.org/awards. Submissions must be in by January 29, 2021.
The 20 categories are:
News Brands
Best Brand Awareness Campaign
Best Public Relations or Community Service Campaign
Best Use of an Event to Build a News Brand
Best Idea to Encourage Reader Engagement
Media Platforms
Best Use of Print
Best Use of Video
Best Use of Audio
Best Use of Social Media
Subscriptions
Best Initiative to Register Users (new)
Best Initiative to Acquire Subscribers (new)
Best Initiative to Retain Subscribers (new)
Best Subscription Niche Product (new)
Business development
Best Idea to Grow Advertising Sales
Best Execution of Native Advertising
Best Digital Commerce Initiative (new)
Best Product and Tech Innovation
Data and Insights
Best Use of Data to Drive Subscriptions, Content, or Product Design (new)
Best Use of Data to Drive Advertising (new)
Best Use of Data to Automate or Personalise (new)
Best Data Dashboard (new)
Media companies may submit entries, based on the emanation of the work, in one of three segments: National brands, Regional brands, and Groups
INMA says adding media groups is a major expansion of the competition for 2021 and the first time INMA has rewarded groups.
"INMA is excited to put new emphasis on subscription and data categories to reflect the passion behind the subjects in the news industry," said executive director and chief executive Earl Wilkinson. "We also want to spotlight the fantastic work by central offices and shared-service operations at media groups."
Acknowledging the impact of COVID-19 on the competition, Wilkinson added: "While INMA has rewarded excellence in news media since 1937, no year quite compares to the past 12 months of a global pandemic that has profoundly impacted the media business.
"INMA aspires to capture the progress of the news industry's transformation and reinvention through this crisis."
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