Data, brand and revenue rewarded in new INMA award categories

Sep 22, 2020 at 07:01 pm by Staff


Nine new data and subscription categories in next year's INMA Global Media Awards restate the association's emphasis on growing brand, audience and revenue.

INMA also unveiled an expansion of the competition to include multi-brand media groups.

Entries open on November 1, with the competition website already launched at www.inma.org/awards. Submissions must be in by January 29, 2021.

The 20 categories are:

News Brands

Best Brand Awareness Campaign

Best Public Relations or Community Service Campaign

Best Use of an Event to Build a News Brand

Best Idea to Encourage Reader Engagement

Media Platforms

Best Use of Print

Best Use of Video

Best Use of Audio

Best Use of Social Media

Subscriptions

Best Initiative to Register Users (new)

Best Initiative to Acquire Subscribers (new)

Best Initiative to Retain Subscribers (new)

Best Subscription Niche Product (new)

Business development

Best Idea to Grow Advertising Sales

Best Execution of Native Advertising

Best Digital Commerce Initiative (new)

Best Product and Tech Innovation

Data and Insights

Best Use of Data to Drive Subscriptions, Content, or Product Design (new)

Best Use of Data to Drive Advertising (new)

Best Use of Data to Automate or Personalise (new)

Best Data Dashboard (new)

Media companies may submit entries, based on the emanation of the work, in one of three segments: National brands, Regional brands, and Groups

INMA says adding media groups is a major expansion of the competition for 2021 and the first time INMA has rewarded groups.

"INMA is excited to put new emphasis on subscription and data categories to reflect the passion behind the subjects in the news industry," said executive director and chief executive Earl Wilkinson. "We also want to spotlight the fantastic work by central offices and shared-service operations at media groups."

Acknowledging the impact of COVID-19 on the competition, Wilkinson added: "While INMA has rewarded excellence in news media since 1937, no year quite compares to the past 12 months of a global pandemic that has profoundly impacted the media business.

"INMA aspires to capture the progress of the news industry's transformation and reinvention through this crisis."

Sections: Newsmedia industry

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