Live cross brings Galloway to Inform's Sydney

Communications, cyber safety and arts minister Paul Fletcher has been added to a full programme for the upcoming Inform News Media Summit in Sydney.

He is among keynote speakers at the event on September 24 at George Street's Ivy Ballroom, which is followed by the News Media Awards dinner that evening.

A live cross to New York will see Scott Galloway address trends, challenges and innovations in a "no mercy/no malice" perspective. Galloway is clinical professor of marketing, NYU Stern and founder of L2.

A 'strategy panel' moderated by Mi-3 Australia editor Paul McIntyre will include Thinkerbell founder Adam Ferrier, Caitlin Lloyd and DD chief strategy officer Carl Ratcliffe.

Later attention turns to the 'changing face of the modern newsroom' when Ticky Fullerton presides over a panel discussion including editors Lenore Taylor (Guardian Australia), Anthony de Ceglie (West Australian), Kate de Brito (News.com.au) and James Chessell (Nine).

Mark Ryan, director of the new Judith Nielson Institute will speak to the theme, Journalism Matters, Now More than Ever!, followed by News Corp Australia chief operating officer Damien Eales - who is the current president of INMA) - on 'sharing ideas, inspiring change - globally'.

Mumbrella founder Tim Burrowes presides over a digital debate, 'transforming news media', with Jules Delany (News DNA), Lizzie Young (Nine Entertainment), Andrew Hunter (Facebook) and Kate Beddoe (Google).

Another panel will discuss marketing metrics, with Mal Dale of The Readership Works, Matthew Daniell of IAG, Alison Tilling of VMLY&R and Nathan Hodges of Trinity P3.

Lessons in advertising effectiveness is the topic for Mark Ritson, adjunct professor of marketing at Melbourne Business School, in a final keynote, with NewsMediaWorks chief executive Peter Miller delivering the closing address.

Details from NewsMediaWorks

Pictured: Communications, cyber safety and arts minister Paul Fletcher

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