Magazine readers coming to value printed formats

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'Never know what you've got 'til it's gone...' Magazine readers may be risking a close scrape in their relationship with favourite brands.

Bauer Media - which has closed operations in New Zealand and is cutting back in other countries - says readership is booming despite COVID-19-driven problem with advertising.

In Australia, the German-owned publisher - which this month took over Pacific Magazines from Seven West - says subscription sales have surged by more than 60 per cent in the past month. A standout is Australian Women's Weekly, up 97 per cent on the previous month, with Woman's Day (up 81 per cent), Take 5 (up 87 per cent) and Country Style (up 77 per cent) also doing well.

Growth over the year appears even better, with Bauer claiming overall subscriptions are up 111 per cent in the past 30 days, compared to last year.

The publisher says Aussies' love of printed magazines remains strong. "What's even more pleasing is these new subscribers are also investing for the longer term, moving away from three-month introductory offers to year-long subscriptions, says sales director Andrew Cook.

He says audiences are migrating across magazines and digital platforms and "are highly engaged with our social content", something he says "forward-thinking advertisers are recognising".

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