manroland web appoints German agency to southeast Asia region

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New sales and service arrangements for manroland web systems in southeast Asia have been confirmed, with the German press maker appointing Melchers Techexport to the territory.

Bremen, Germany, based Melchers take responsibility for Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, South Korea and Thailand.

Originally it had been thought that the Langley-owned sheetfed systems business would cover the area, with only Australasia, India and more recently the UK and USA, directly owned by Possehl, owner of manroland web systems.

manroland web systems has also announced that a Langley-owned sheetfed subsidiary will be its agent in Greater China (China, Hong Kong, Taiwan).

Sales, service and marketing executive vice president Peter Kuisle told GXpress on April 14 that the company was “in the final stages” of arranging its market organisations.

He says Melchers has been very familiar with the region for many decades and is intensively committed to it: “Customer proximity and local presence are important principles of our corporate philosophy,” he says.

“To realise this strategy successfully, we are very happy to win Melchers Group as our sales and service partner for southeast Asia. We are convinced that this cooperation makes sure we can provide our customers with the high support quality they are used to from manroland web systems and are expecting for the future.”

Melchers Group managing partner Nicolas Helms says the company offers manroland web systems customers “an excellent infrastructure and spirit of partnership” in Asia.

More than 40 sales and service companies were acquired along with the Langley deal, while subsidiaries in India and Australasia were acquired by Possehl. manroland web systems established its own subsidiaries in the UK (operating from Possehl premises outside London), and in the USA (where shares premises in Chicago with manroland sheetfed subsidiary).

Langley subsidiaries will represent manroland web in Mexico and South America (except Chile), Ireland, Finland, Benelux, France, Italy, Spain, and Portugal; and in Central and Eastern Europe (except Poland).

Pictured: Timothy Ruth (vice president sales & service at manroland web systems), Nicolas Helms, Peter Kuisle, and Matthias Jacobi (managing director of Melchers Techexport) conclude the agency agreement on April 12.

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