The eccentricities of billionaire media moguls are something the industry needs to get used to, but it's taking time to come to terms with Jack Ma's performance aspirations.
Last year the Alibaba boss - who also owns the South China Morning Post - channelled Michael Jackson's 1993 Super Bowl performance, dancing for staff at the start of the e-commerce company's annual conference gala.
Now he's the hero of a new film, Gong Shou Dao, based on Taiji martial arts, and already being tipped as a classic.
Here's the trailer, which has already scored 1.2 million views:
Watch out anyone who might stand in his way; just look what he does to a passing basketball in the film.
If you missed the Michael Jackson performance, here it is:
Pictured: Ma despatches a martial master;
On our homepage: A confrontation with a female challenger - 'I don't hit women,' he says
You may not be getting all you can out of your browsing experience
and may be open to security risks!
Consider upgrading to the latest version of your browser or choose on below: